Get To Know Your Customers Day is not only an unofficial holiday but an event that should inspire an ongoing habit. Learning about what's really important to customers and making proper segmentation by needs. If this sounds over your head, it's not that bad but whatever day you decide to do this, make sure you put your efforts to good use.
Never Assume You Know Everything
Even if sales are good and your online traffic is growing, this can change with a drop of a hat. Oftentimes, we're the last to know there's been a change in trends or some other factor as to why sales aren't increasing. It may be something on social media or a controversial matter that has nothing to do with you. When business is good, sometimes it's hard to come up for air and observe these changes.
Conduct an Online Survey
Yes, this is basic and although some of you may not feel great about doing this, offering something in return should change your mind. Since digital downloads are the fastest thing to submit, you should consider these valuable yet low-cost items. Many of these are easy to reproduce and share on social media as well.
- A newsletter that's entertaining and/or informative.
- A whitepaper that discusses upcoming changes in your industry.
- An ebook that covers how-tos or tutorials.
- Free admission to an upcoming webinar.
- A PDF that serves as a user's shortcut to a product or service.