I mean, think about it, if you go after the same ol' work leads that have been around for a minute and advertise everywhere...including TV...how the heck are you going to find the opportunity? Not to mention, groups of people who are willing to work at a fraction of what's a living wage in your area.
Another thing I wanted to place emphasis on is being a paid influencer. Yes, there's real money in this, and no, it's not limited to stupid diet tends or wearing some ridiculous outfit that may not fit five years from now. There are many companies looking for legit bloggers (usually with a nice amount of traffic and/or an ample number of posts being written every month) who are willing to pay for ads. Viral marketing is the biggest payday but in the past, I've been paid an hourly salary for simply doing a cut-and-paste.
The only challenge that I faced during this period was keeping a balance of organic (straight from my head) to paid posts. Ideally, the ratio should be 80/20 or even 90/10...depending on who you ask. So in addition to scouting offers, getting approved, and making sure the code uploads, you have little time to enjoy the fruits of your labor. Blink and it's back to business. However, if you don't have a volunteer to help out with posting, I'd highly recommend once you get the ball rolling$$$.
Fortunately, there's no real formula for keeping the momentum going. As I browsed tutorials to support this post, I ran across women massing their hair, giggling teens, and blondes showing off their bikinis. While I didn't approve of this for myself, their numbers said everything. If I had to sum it up, I would say to be unique, if there's room to do so. Most advertisers seek a different voice that's relevant to their brand. Yet, from a viewer's POV, I'd say keep these tips in mind if you're going to use viral marketing to promote your blog or brand that will appeal to the masses.
- Skip the long intros, especially if it's stock audio that most don't recognize
- Get to the point. Not everyone has the time to fast-forward the player so they get what they came for.
- Skip the animated transitions more than 5 seconds long. Trust me, there's nothing wrong with using presentation software but keep time in mind before you hit the import button and go viral.
- Make sure your audio is clear. Too many great YouTube videos suck because the narrator sounds like their in a cave or was too cheap to invest in a good mic. Even doing an audio voiceover that doesn't quite match the mouth movement (like an old-school kung fu movie) is better than being hard to understand.
Every month, I'm on the lookout for fresh leads and will be sharing those vetted out by me personally. If you have something you want to share, send me a note on the right of this post