Wednesday, February 23, 2022

When Taking Shortcuts Goes Wrong

By now, you’re probably experimenting with new ways to generate more income for your business or brand.  Sometimes, the only way to know whether something will work is to dive in and flow with the learning curve.  This is how many people move ahead in their career or business aspirations but the tough part is moving ahead when you’ve fumbled.

While we all make mistakes or feel we’ve got it in the bag with a few mouse clicks based on our solid credentials or reputation, due diligence never hurts anybody.  EVER.  Here are a few moneymaking ideas, along with easy step-by-step directions, that can increase anyone’s profits in a short period of time - 

  1. Converting blog contents into an ebook

  2. Selling photos to stock companies

  3. Doing a video summary of things that reflect your brand and uploading it to YouTube (or other video streaming service).

  4. Repurposing your slides into an MP4 video

  5. Creating a (live, written, or streaming) tutorial series based on things you know

My latest personal account regarding hustles gone wrong involves a digital marketing class I took recently.  Just to give you a background, I have a degree in social media marketing.  It’s an undergrad degree but I don’t feel my studies, at the time reflected what’s being going on with online marketing overall.  While I love my alma mater, I hate the protocol they must follow to get a for-credit class approved.  Create a proposal, present it to tptb, hope it will be added to the college catalog, and find an instructor with the right credentials to maintain decent attendance so things aren't up in the air come the next school year.

This is why when I found a college district with a fatter budget (long story) offering free classes, I thought I’d hit the jackpot.  Not quite.

I have work experience and formal studies in many things involving creative marketing.  Obviously, I love it because I keep returning to this blog.  However, I respect my audience and their time so if I can’t come correct, I wait it out a few days.  If days turn into weeks, then it’s time for a new strategy (Stay tuned, because we are making some new changes for 2022).

(not the actual instructor, I thought this was kind of funny)

This is all to say that some people who call themselves college instructors don’t always work by example.  They didn’t receive their credentials using other people’s work (online articles or videos) as submissions for projects when they were a student.  So what’s the problem with creating content for students that’s easy to read and understand?

Saturday, February 5, 2022

Why Not Be a Niche Consultant?

If you began the New Year wondering how you can supplement your current income, sharing your knowledge with outside companies or brands is a greater possibility than you may think.  Even if you don't have a 4-year degree, your working knowledge of an industry can give insight to those (like managers) who may be stumped when coming up with a solid resolution.  Choosing to be a niche consultant can help give your brand the boost it may need.

A niche consultant is someone who has an in-depth understanding of something and sells their knowledge to companies or individuals that may be missing out.  Anyone in this line of work should be a good presenter and be able to express their ideas in writing.  In some cases, it may also help to gather data from reliable sources that support your claims, as well as persons who can vouch for your ability.

Here are some good niche ideas but if you've got a creative mind, there may be more possibilities.  If your ideas can generate or save a company money, it's definitely worth exploring. When you think outside of the box, you may be able to come up with some profitable ideas that don't require a degree or certification.  One incentive to adding this as side income is the startup costs are minimal.

One good example of this is Jackson Galaxy a.k.a. The Cat Daddy and host of My Cat From Hell.  If you've never seen the show, which airs on Animal Planet and some streaming channels, Jackson isn't a talking head but a real-life cat behaviorist.  Although his title came from a natural ability to deal with crazy felines, many of his methods are backed by veterinarians.

If you think a cat behaviorist sounds crazy, how about consultant titles like Food Taster, Technology Evangelist, or Fashion Curator? (  The Balance also has some good consulting ideas that appear to be out of the ordinary.

A New (-ish) Way to Brand

Don't feel like writing an e-book or teaching online courses?  That's understandable when you're still building an audience.  However, in order for others to take your consulting abilities seriously, you better get ready to pitch.  If you can hit at least three areas that concern (or have the potential to do so) companies and your resolution ideas, you should be able to make noticeable sales.

Even if you don't make a sale right then, this can be a networking opportunity that will lead to better things in the future.  This is where your promotional takeaways come in handy.  If it's something that relates directly to an industry and not the usual engraved cheap stuff, you will generate new, legitimate leads, if nothing else.

How to Get Started

Ed2Go (I recommend using your public library instead of paying money through a college or on your own) has a Start a Consulting Practice online class.  The above video has some good ideas for defining a niche as well.  Universal Class has a few consultant online training classes but their outline gives more detail as to what newbies can expect on the job.  This varies from one situation to the next, so it's not written in stone.

While you may benefit from life coach training, it's not needed.  While industry credentials or a degree may say something, it's not the primary focus of clients.  However, you should use your credentials to justify why you charge a certain amount and use your achievements to upsell services.